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Contributing to the community

From its earliest days, Kmart has been close to the communities in which it operates and on whose support it depends. This year marked the 30th year for The Kmart Wishing Tree Appeal with a focus on the tradition of giving. The Appeal continued to support The Salvation Army in Australia and New Zealand so they could assist families and individuals needing help at Christmas as well as other times of the year. Over 340,000 gifts were collected and $360,000 raised across Australia and New Zealand. To read more about the Kmart Wishing Tree Appeal please visit here.

New Christmas trees were supplied to the wards and corridors of The Royal Children’s Hospital Melbourne with over 90 Kmart team members, friends and family joining the hospital’s Pied Piper volunteers for the sixth year in celebration.

Kmart continued with its community vision; to support the mental and physical wellbeing of young people through the coin collection appeal. Headspace and the Reach Foundation were the beneficiaries with over $180,000 raised through the program.

Through Kmart’s sponsorship of NBL Gametime, over 350 primary schools participated in a basketball clinic encouraging active healthy living and team sports. Next season expansion of Kmart’s association with sport and the wellbeing of young people will be further developed.

Kmart stores supported their local communities with nearly $120,000 being provided in gift cards and goods for grassroots community groups, schools and charities. ​

Internationally, Kmart continued to support the work of OneSky in China and the Salaam Baalak Trust Foundation in India.

Community contributions


2018   7.3
2017   8.0
2016   8.2
2015   9.0
2014   10.7
2018   1.3
2017   1.61
2016   1.0
2015   1.2
2014   0.9
1 Methodology for estimating the value of goods donated by Kmart was updated to align more accurately with St Vincent de Paul's measurement of similar corporate donations, resulting in a significant increase.